In this era of Google’s recent core updates and AI Overviews (SGE), when many websites are constantly losing traffic, how the right strategy and data-driven SEO can revive a dying site, today’s case study is just about that.
Backstory: What was the client’s initial situation?
When this client contacted our agency BDS Digital Marketing Agency, the condition of their website was not at all satisfactory.
Despite some good content on the site, there was no significant organic traffic.
The biggest problem was a technical SEO glitch and the site was not optimized for Google’s new AI search engines (such as ChatGPT, Gemini, Google AI Overview). As a result, the site was lagging behind in the crowd of competitors.
Our Plan of Action: What have we done?
I, BDS BULBUL AHMED (Senior SEO Consultant) and my team of experienced 8+ specialists conduct an in-depth technical audit of the entire website. Our custom roadmap on bdsbulbulahmed.com was mainly focused on 3 things:
- Advanced technical SEO fixes: We eliminate the crawling and indexing problems of the site. The user experience is improved, especially by fixing broken links and slow page speed.
- AI Search & Entities Optimization: Google now understands not only keywords, but also “Entity” and “Context.” We add high quality schema markup to the client site and optimize the content in such a way that AI search engines like ChatGPT and Gemini can easily cite the site as a source.
- Keyword Gap Analysis and Re-Optimization: We update content by finding gaps in high-conversion keywords that competitors were ranking on, but our clients were lagging behind.
The Final Results
The results of our tireless work and correct strategy began to be visible in just a few months. The current live data of our work is clear on our dashboard:
- The organic traffic has directly reached 3.3 K, which is an increase of 20% compared to the previous.
- Organic keywords currently rank higher than 4K (+ 1.2%) keywords on Google.
- The best thing about AI Search Visibility is that the site’s AI Visibility Score is now 33, out of which 306 pages have been ranked as Cited Pages in various AI searches and 57 mentions have been found in ChatGPT and Gemini.
With the right decision at the right time and bdsbulbulahmed.com-er custom SEO roadmap, we have been able to achieve this tremendous growth even in this tough competitive market.
