In the SEO world, actions speak louder than words and results are data-driven. The Google Search Console dashboard always represents the site’s search performance and authority accurately.
Today I am sharing a recent Google Search Console comparison report (Last 28 Days vs Previous 28 Days) from one of my live projects.
This case study shows how a sophisticated technical SEO roadmap, coupled with intent-focused optimisation, can boost clicks, impressions, and overall search rankings.
Live Dashboard Stats Explained
So, the analytical breakdown of the live performance indicators in the screenshot is:

Total Clicks
- Clicks: 2.53K in Last 28 Days
- Previous 28 Days: 2.4K clicks
- Impact: Strategic keyword targeting and CTR optimisation resulted in a steady stream of high-intent organic traffic to the site.
Total Number of Impressions
- Last 28 Days Impressions: Over 100K Views
- Previous 28 Days Impressions: 98.5K
- Impact: The website gained over 100,000 search appearances, dramatically boosting brand visibility across search engines.
Average Placement
- Position Improvement: Better from 12.9 to 10.6, fast tracking main target queries to page 1 domination.
The SEO Strategy Behind This Growth
Organic growth has to be consistent and that requires a systematic approach. This is the very framework I used for this project:
- Technical SEO Audit: Resolved critical indexing issues, enhanced crawl efficiency and boosted Core Web Vitals scores.
- Content & Intent Optimisation: Optimised existing landing pages for commercial search intent and targeted keywords.
- Schema Markup & On-Page SEO: Structured JSON-LD schema markup helps Google crawlers to better understand the context of the page.
- Authority Building: Rolled out a solid internal link architecture and high authority contextual backlinks.
Does Your Business Find It Difficult to Rank on Google?
No high-quality website gets organic leads and sales without a data-driven SEO blueprint.
If you want to dominate Google Page 1 and get consistent sales without solely relying on paid ads, you need an experienced search engine optimisation consultant.
Why Bulbul Ahmed BDS for Your SEO Campaign?
- 100% White Hat SEO Techniques: According to Google Search guidelines.
- Data-Driven Approach: Technical, on-page, and off-page optimisation methods.
- Transparent Reporting: Regular tracking of keyword performance and organic growth.
Want to Increase Your Organic Traffic?
Get a free SEO audit of your website or discuss a custom strategy tailored to your business goals.
- Website: bdsbulbulahmed.com
- Specialities: Technical SEO, Local SEO, E-Commerce SEO, Generative Engine Optimisation & On-Page Optimisation.
- Hire Me: Let’s Get Started with Bulbul Ahmed BDS!




