2026 May and June will be recognized as a momentous and very difficult time for the SEO sector. Google has sent out one major ranking upgrade after another in this short time frame.
How are our clients’ sites doing on Google as thousands of websites worldwide are losing traffic?
We will discuss with evidence by directly providing the This screen Shot ) of the live data report of Google Search Console today.
1. What are the Google updates and why do they happen?
Google is continually upgrading its algorithms to improve the quality of its search results. So, we see two types of updates most commonly:
- Core Update: It is a general modification in the primary ranking mechanism of Google, which measures the quality, depth, accuracy of the content of the website and the true intent of the user.
- Spam Update: It enhances Google’s AI-based spam detection system (SpamBrain), which penalizes or demotes sites that practice black-hat SEO, replicate content, or link building in an unnatural way.
2. Why is the update and traffic so much fluctuating from last year (2025) to this year (2026)?
Up to 2025, Google was mostly developing basic AI content filtering. But in 2026, the issue has grown exceedingly tricky.
Mass AI-generated material, link manipulation and data scraping by chatbots were flooding Google’s search results with spam.
Google has been very active with its regulations and algorithms in 2026 to keep the search results clean and usable.
The primary purpose for back-to-back upgrades this year vs previous year, is to combat the new strategies of spammers promptly, and to preserve the Real Human Experience (EEAT).
3. What’s new in June 2021?
If you’ve been following our previous case studies, you’ll know that Google officially rolled out the ‘June 2026 Spam Update’ on June 24, 2026, after launching a major core update in May 2026.
This update is mainly about:
- Scaled Content Abuse: Deindexing the sites pushing thousands of low-value content (particularly using AI) only to rank.
- AI Search & GEO Alignment: Better aligning traditional search with Google’s new AI Mode & AI Overview report.
Our Winning Strategy When the graph rockets amid the storm!
The site data you see in the screenshot This Screenshot was developed in the huge update in May and June.
The site has received 6.12 k organic clicks and 265k impressions in the past 28 days with an average position of 7.2!
It even received 219 clicks and 9,195 impressions in one day on June 26 (during the spam upgrade) – the largest number of clicks and impressions in one day.
This exceptional achievement is driven by myself and my BDS team’s tried and tested white-hat SEO strategy.
BDS BULBUL AHMED lengthy 6 years experience and bdsbulbulahmed.com-er custom growth roadmap, none of our clients have been hurt by Google adjustments, but their sales and leads have increased.
Struggling to gain visitors to your website because of Google’s updates? Get the correct recovery plan and a thorough free SEO analysis of your site by visiting bdsbulbulahmed.com today.
