Ranking on the first page of Google in a high-competitive niche such as e-commerce photo editing or ghost mannequin service in the global market is a big challenge for any agency.
It is impossible to stay in the international market by making some simple on-page changes.
Today we will share a case study with live evidence, where a service website has been brought to the top of Google in 3 major countries with the right strategy and technical execution.
1. Challenge: What was the previous state of the client’s site?
“When our global client first contacted us, their main commercial keywords such as” “mannequin for ecommerce,” “” “ghost mannequin service“ “or” “mannequin photo editing service” “were stuck on page 3 or 4 of Google.”
Despite the content on the site, there was no targeted traffic coming from high-ticket locations such as the USA, Singapore or Italy.
The graph of impressions and clicks in Google Search Console was completely flat or downward for a long time, due to which they were not getting international customers or sales.
2. Our Action Plan: What technical or on-page fixes have we made?
To eliminate this complexity, my BDS team and I re-designed the entire site structure.
Long 6 years experience of BDS BULBUL AHMED and bdsbulbulahmed. According to Proven’s global SEO methodology, we’ve completed 3 key fixes:
Multi-regional geo-targeting (Geo-targeting)
- Custom landing pages based on specific cities and countries are created by analyzing user intents in Singapore, Miami Gardens (USA) and Italy.
Crawl budget and indexing fixes
- The site map in Google Search Console is re-optimized to fix the site’s crawling problems, so that Google’s bots can quickly read new pages.
Keyword cannibalization and meta data optimization
- Internal competition between multiple pages for the same keyword is fixed through canonical tags and content merging. Keyword-rich meta titles and image alt text are set for each country.
3. Current results: which are evident in the search console and in the ranking data
The results of our meticulous work are evident in the June live report.
Currently, the total number of clicks on the client’s Google Search Console in the last 28 days is 5.59 K (5,590 +) and the number of impressions has reached 239K! The average position of the entire site is now 7.4!
The biggest success is the international ranking position:
- Miami Gardens (USA): The site is now ranking live in Google’s No. 1 position in the ‘ghost mannequin service’ keyword!
- Singapore: ‘Mannequin for ecommerce’ has directly retained Google’s No. 1 position in keywords.
- Italy: In this market of Europe also, our client’s service page is ruling the number 1 position.
Conclusion
This case study is a testament to how the right SEO strategy can transform a business into a global brand.
Visit bdsbulbulahmed.com to take your business to international customers.
