SEO (Search Engine Optimization) has become the most effective tool for business, branding, and customer confidence in today’s era. Coming in 2025, it’s no longer just a keyword or ranking strategy for Google—SEO is now a means of building credibility on the one hand and a full-fledged digital brand-building strategy on the other.
A new form of SEO in the era of SGE and AI
Google’s new update SGE (Search Generative Experience) and AI-based summary display have taken SEO to another level. Now to stay in the rank, you need not only keywords but also:
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- Topical Authority
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- Reliable content
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- A deep, user-focused answer
SEO consultant Bulbul Ahmed said:
“Content has to have depth and authority to make it to an AI-based summary.” Now Google is giving priority to the ranking of the websites that do knowledge building.”
Mobile and Voice Search Shift: Ready?
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- 72% of searches are now from mobile devices
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- Voice search usage is growing at a rate of 20% per month
If your site isn’t mobile-friendly, loading fast, and voice search optimized, you can lose a large audience.
The cost of advertising is increasing; SEO is becoming profitable
At present, the CPA of Google and Facebook ads has increased by about 25%.
Rahin Zaman, an SEO consultant, said:
“Advertising is going to stop. But once SEO is done properly, organic traffic will continue to come—that too for free.”
A user’s decision now depends on the content and ranking
Today’s users make decisions by looking at information, reviews, blogs, guides, and video content. If you don’t make this content SEO friendly, your potential buyer will go to the competitor.
Multi-platform SEO is a must
Today’s search engine is not just Google.
SEO needs to do the following:
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- The optimization of YouTube videos
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- Amazon’s product ranking
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- Reddit, TikTok, and Pinterest
If you do not create a multi-channel presence, you are sure to fall behind the competition.
Why SEO is important in 2025
An AI-based summary must incorporate topical authority
Technical SEO is essential to be successful in mobile and voice search trends
SEO is a cost-effective way to increase advertising spend
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is now the key factor in the ranking
SEO and content marketing have become synonymous
The final word
SEO is no longer a tool; it’s the foundation.
Brands that don’t work on SEO will either disappear in 2026 or rely solely on advertising.
— BDS Bulbul Ahmed, SEO Consultant
