To get your content to the top of Google, you need to know what people are searching for now. This is where the SEO keyword comes into play. These are the search terms that are growing rapidly in popularity. If you can identify these keywords at the right time, your content will start to rank when the competition is low.
In this article, we’ll look at which free and paid tools can get trending SEO keywords and how you can use them in your content strategy.
Why Are Keywords Important?
- Get traffic quickly — there is less competition for new keywords.
- Relevance — your content matches the needs of the user.
- Content ideas match — create opportunities to write new blogs, videos, and social media content.
- More engagement — trending search content is stronger, resulting in more clicks and shares.
Finding Trending Keywords with Free Tools
1. Google Trends
- Shows which search terms are increasing in real time.
- Several keywords can be compared.
👉 Visit: trends.google.com
2. Google Keyword Planner
- Available in Google Ads.
- Shows keyword search volume, CPC, and competition.
- Great for checking trending terms.
3. AnswerThePublic
- Gives a visualization of what people are asking.
- Best for finding long-tail trending keywords.
4. Exploding Topics
- Helps to catch the trend at the very beginning.
- Great for bloggers, affiliate marketers, and startups.
5. Social Media (Twitter, Reddit, TikTok)
- A lot of trends start on social media before coming to Google.
- Look at hashtags, subreddits, and TikTok popular searches.
Improved Research with Paid Tools
1. Semrush
- Trending searches can be seen in the Keyword Magic Tool.
- Keyword Gap Analysis helps compare competitors.
2. Ahrefs Keyword Explorer
- Large database of keywords.
- Trending filter finds fast-growing terms.
3. Moz Keyword Explorer
- Opportunity Score makes it easier to find trending keywords with less competition.
4. Ubersuggest
- Budget-friendly keyword tool.
- Shows search volume, CPC, and trend graphs together.
Pro Tips — Tricks to Find Trending Keywords
- Use multiple tools together: Google Trends → Semrush / Ahrefs → AnswerThePublic.
- Check Google’s “People Also Ask” section — many trending questions appear there first.
- Watch YouTube & TikTok search bars — video SEO keywords surface quickly.
- Set up Google Alerts to track new topics.
Example Workflow
- Look at what’s trending on Google Trends.
- Verify search volume & competition with Semrush.
- Find long-tail variations using AnswerThePublic.
- After publishing content, monitor results in Google Search Console.
Conclusion
Trending SEO keywords are the digital gold mine. If you catch them early, your website will rank quickly, traffic will increase, and competitors will fall behind.
You can rely on free tools like Google Trends and AnswerThePublic, or use advanced paid tools like Semrush, Ahrefs, and Moz for deeper research.
👉 Consistency and timing are the two keys to winning with trending keywords.
