These days, having a great product or service isn’t enough to attract people to notice your business online. You also need to be seen. Search Engine Marketing (SEM) and Social Media Marketing (SMM) are two of the best ways to get people to notice your business.
They are both types of digital marketing, but they work in quite different ways. Let’s break them down into simple terms and look at how the specialists at BDSbulbulahmed.com use both to build brands and get more people to view them.
What Does SEM Stand For? (Search Engine Marketing)
Search Engine Marketing (SEM) is when you pay to have your item show up in search results on sites like Google and Bing.
When you search for something on Google and find ads at the top, that’s SEM. You pay for ads on it when someone clicks on them. You only have to pay when someone clicks on your ad.
It’s a great way to gain attention quickly, show off a new product, or break into a market where there are a lot of competitors.
For example:
Your company might sell “Organic Honey in Bangladesh”.
Your ad can show up above organic search results for that phrase if you use SEM. This will send visitors who are interested in what you have to offer straight to your site.
We design and refine SEM tactics at bdsbulbulahmed.com that not only encourage people to visit our site but also get them to buy anything.
What Does SMM Mean? (Social Media Marketing)
SMM tells the tale of your brand on social media sites where most of your audience spends their time. Getting clicks isn’t enough. You also need to get people engaged, gain their trust, and create a community.
There are two elements to SMM:
- Writing helpful articles and making reels
- Telling stories as a natural way to get more followers through organic SMM
SMM also means paying for ads to swiftly get in touch with new people. Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and TikTok are all very important in this field.
At BDS Bulbul Ahmed Digital, we employ targeted ads and content storytelling to help your business stand out in the competitive social media environment.
How SEM, SMM, and SEO All Work Together
Plan The Main Point Price Time Frame Example Outcome Search Engine Optimisation (SEO) Getting a high Google ranking without spending money (time and effort) Free Long-term Your website will have more power. SEM Search engines that charge for adverts Pay for every click. Immediate Get leads straight away. SMM is branding and enticing people to visit your website through social media. Free or paid Short- & long-term Getting the audience involved
When you do SEO, people trust you.
SEM works fast.
And SMM helps people get to know new people.
These are the most important digital growth techniques we use for our clients at bdsbulbulahmed.com.
💡 Final Thoughts
Don’t just use one channel to expand your business online in a way that lasts. Use SEM to get people’s attention straight away, SEO to build trust, and SMM to talk to people.
If you know how to use these tactics correctly, every click, view, and comment can be a chance.
👉 Visit bdsbulbulahmed.com to find out more about SEO, SEM, SMM, and other advanced ways to build your business online.
