We are currently in an era where consumers do not just search on Google but want the solution to any inquiry immediately from ChatGPT or Google Gemini or Google AI Overview (SGE).
And because of this change in search trend, the traffic of many old websites has started to diminish overnight.
Recently we came across a client whose organic traffic was declining day by day and typical SEO tactics were not functioning as before.
What the Client Was Before Traditional SEO Was Not Working
The client’s website was full with infographics and resources but the AI search engines were not choosing their information.
So traffic was coming from Google’s standard search, but the original content was not gaining a place in the AI summary or the chatbot arrangement.
The organic keywords ranking was stagnant and the traffic graph was going down. And at the same time they reached out to BDS, the digital marketing agency.
How We Turned the Tables: BDS Custom Roadmap
I, BDS BULBUL AHMED with my team audit the whole site of the client.
We know that besides the usual on-page repair, the site also needs to be optimized for GEO (Generative Engine Optimization) or AI search. For this we fix 3 special technical and content:
1. Conversational material Structure
- We re-optimize original material in the same manner (Q & A Style) in which users ask questions in chatbot.
2. High Authority Citation & Entity Building
- We add structured data (Schema Markup) and citations from credible sources so your AI engines can validate the legitimacy of the data.
3. Intent Based Internal Linking
- Internal linking is done inside the content with a view that the crawler of the search engine will have an easy understanding of which page is the most valuable.
Current results: Amazing AI Visibility!
You may see the results once we have applied our unique method. As of now, the client’s AI Visibility score is 33!
- ChatGTP has 14 mentions and 143 page citations.
- In the AI Overview, Google also appears 20 times and is referenced on 72 pages.
This has also impacted organic traffic directly, the site has seen a 12% boost in organic traffic to now over 3.1 K + and organic keywords 4.1 K.
56% of the traffic share is now coming from the USA alone!
Conclusion
It has been proved that with the appropriate plan it is feasible to avoid traffic decreases even in the age of AI search.
Do you want to make your website ready for the new age? Visit our official website bdsbulbulahmed.com and improve your business.
