The present era is the era of information technology. People’s lifestyle, shopping, entertainment—everything is now dependent on online. This online platform determines the future of the business. That’s why digital marketing is the most effective and indispensable marketing strategy today.
Below is a step-by-step explanation of why this approach is so important.
1. Easy to Reach the Target Customer
The biggest advantage of digital marketing is that you can target your target audience in specific ways—such as by age, gender, occupation, interests, or even location. As a result, your budget decreases and results increase.
Example:
If you run a restaurant in Dhaka, you can only advertise to food lovers in Dhaka—which is not possible on TV or in newspapers.
2. More Results at a Lower Cost
Digital marketing is much cheaper than traditional marketing such as TV, radio, or billboards.
Even a small business can reach thousands of people with Facebook Ads, Google Ads, or SEO for just a few hundred rupees.
3. Measurable and Analytical Results
Every activity in digital marketing can be measured in data analytics.
You’ll know…
- How many people have seen your ad?
- How many clicks?
- How many products have been purchased?
As a result, future strategies can be improved.
4. Direct Contact with the customer.
Businesses can now connect directly with customers through Facebook, Instagram, YouTube, or the website.
Answering customer questions, taking feedback, and informing about new offers—everything is possible in real time.
5. Brand Building and Credibility
A regular presence online, quality content, and positive reviews—all combine to build customer trust in the brand.
People perceive brands that are active online as modern and reliable.
6. Staying Ahead of the Competition
If your competitors are active online and you’re not, it’s only a matter of time before the market loses.
Digital marketing keeps the business competitive and creates new opportunities.
7. Entering the Global Market
Through the digital platform, you can reach not only local but also international customers.
An e-commerce store or service provider can easily get orders from anywhere in the world.
Summary
Digital marketing isn’t just a trend—it’s an essential tool in today’s business.
It makes the business visible, builds relationships with customers, increases sales, and builds brand credibility.
