The digital world of 2021 has changed a lot. AI, voice searches, and zero-click results all raise the question:
“Does SEO still work for new websites?”
Concise response:
Yes, it does. However, the approach has changed significantly.
SEO is no longer just about creating keywords and backlinks. Now it’s a strategy to keep up with user content, search behavior, and AI-driven search engines.
Let’s analyze one by one why and how SEO in 2025 is still incredibly valuable for new websites.
1. The role of the search engine is still essential.
There are more than 8.5 billion searches on Google every day. A large part of them is informational intent, which brings traffic to content-based websites.
If you have a new website, organic traffic is your best opportunity to build a brand at a low cost. SEO is not only on Google but also on platforms such as Bing, DuckDuckGo, Yahoo, YouTube, and Pinterest.
2. AI is here, but SEO isn’t.
Many people think that SEO is dead. But the fact is, SEO has appeared in a new form to adapt to AI.
Now SEO means not only optimizing Google; it is also important to rank in ChatGPT, Gemini, and AI Overviews.
That’s why AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) work exceptionally well for new websites:
- Content in question-answer format
- Fact-based, source-based
- EEAT (Expertise, Experience, Authority, and Trustworthiness)
3. SEO in 2021 is not just about keywords.
The following elements are essential for SEO on a new website:
The optimization of content
- Direct response to the user’s question
- FAQs, how-tos, and comparison guides
- AI-readable format (short sentence, bullet list, table)
The technical aspects of SEO
- Page speed (LCP and FCP)
- Schema Markup (Product, FAQ, Article)
- Mobile-first design
Authority and Link Building
- High-quality backlinks
- Press mentions, HARO response
- The structure of the internal link
Local and Voice Search Readiness
- “Near me,” “best,” “cheap,” “UAE-based”
- Google’s business profile
4. There’s nothing better than SEO.
According to a Hub Spot report, SEO is the most cost-effective but long-term effective inbound marketing channel.
For the new website:
- CPC-based advertising is expensive.
- But once you invest in SEO, the results come month after month.
5. How to get started with SEO in 2025?
Step to be taken:
- Creating multiple pillars of content for your niche
- Use AEO-friendly tones on every page
- Add ChatGPT-style answers, bullet lists, and FAQs
- Write GEO-ready so that AI tools can cite you
How to set up Google Search Console for quick indexing
- Set up your server, CDN, and SSL (technical SEO).
- Creating a Social Signal and Online Presence
My personal experience: SEO is still a goldmine even on a new site.
Most of my clients came up with new websites—but within 4–6 months they’re starting to get traffic from Google.
This success is due to their focus on content, prioritizing the user experience, and adopting “AI-friendly SEO.”
The last one in one line
If you can give a real answer to the user’s question, SEO is still one of the best investments for a new website in 2025.
I can provide a personalized SEO plan, content mapping, and an AEO + GEO-ready strategy for your new website.
Click on the button below and get in touch.
Let’s talk about SEO for your website.
